Khaled Al Hashemi
Strategic leader transforming businesses through innovative procurement, category management, and data-driven growth initiatives across Saudi Arabia & GCC retail and e-commerce sectors.
Impact by Numbers
Quantifiable achievements that demonstrate strategic growth and operational excellence
Professional Experience
Brand Manager
Layal Commercial Company
March 2025 - Present
Leading strategic brand portfolio with 150% sales growth in first 6 months
- •Direct strategy, pricing, and market positioning for multiple consumer brands
- •Conduct competitive analysis and identify growth opportunities in new markets
- •Lead cross-functional team of 5 marketing and product specialists
- •Establish KPIs for brand performance and optimize marketing ROI
Merchant Relationship Senior Specialist
Zid
October 2022 - February 2025
Awarded Top Employee 2024 for performance, innovation, and outstanding contribution
- •Managed 50+ merchants overseeing sales, marketing, retention and growth programs
- •Spearheaded MRM system implementation enabling 30% more merchant support without additional headcount
- •Designed automated workflows for personalized communications and performance alerts
- •Launched strategic initiatives including webinars that increased average merchant sales by ~20%
Account Manager, Furniture Category
Noon.com
January 2021 - January 2022
Managed furniture category from scratch to SAR 15M monthly GMV in 12 months
- •Onboarded 500+ sellers and added 25,000+ SKUs building comprehensive home furnishings assortment
- •Implemented dynamic pricing strategies and curated high-demand product selections
- •Negotiated vendor-funded marketing campaigns increasing AOV by 25%
- •Partnered with marketing and operations teams to improve conversion rates and customer satisfaction
Senior Buyer (Purchasing Officer)
H. M. Al Rugaib & Sons Trading Co.
February 2017 - March 2021
Scaled exclusive furniture brand from SAR 5M to SAR 100M+ annual revenue
- •Managed end-to-end procurement from demand forecasting to supply chain and inventory management
- •Collaborated with designers to create unique products; designed top-selling sofa set generating SAR 20M in 2020
- •Secured 8-10% cost savings on bulk orders and reduced lead times by 15%
- •Introduced ABC inventory analysis improving turnover and maintaining 95%+ in-stock rates
Sales & Marketing Executive
Hospitality Direct
November 2015 - December 2016
- •Prospected and secured new B2B clients in hospitality sector, meeting 100% of sales targets
- •Developed marketing materials and represented company at trade shows generating 200+ leads
- •Converted 15+ new customers and managed key accounts with high satisfaction rates
Core Competencies
Strategic
- • Category Management & Merchandising
- • Assortment Planning
- • Brand Development
- • Pricing Strategy
- • Market Analysis
- • Vendor Negotiation
- • Demand Forecasting
Operational
- • Process Automation
- • Cost Optimization
- • Inventory Management
- • Supply Chain
- • KPI Tracking
- • Performance Analytics
- • E-commerce Strategy
Leadership
- • Team Leadership (up to 15 people)
- • Merchant Retention
- • Change Management
- • Stakeholder Communication
- • Seller Recruitment
- • Paid Promotions
- • Project Management
Technical Skills
- • CRM & ERP Systems
- • Salesforce, NetSuite
- • Data Analytics
- • MRM Tools
- • MS Office Suite
- • Advanced Excel
Education
Bachelor of Business Information Technology
Asia Pacific University of Technology & Innovation (APU)
Malaysia • Graduated January 2015
Coursework: E-commerce, Marketing, IT Project Management, Business Strategy. Capstone project on e-commerce platform usability presented at university innovation showcase.
Awards & Certifications
Top Employee 2024
Zid • January 2024
Leadership, innovation, and outstanding contribution to merchant growth and retention
Advanced Excel & Data Analysis
Certification
IELTS
Cambridge University UK • Issued April 2018
Ready to Collaborate?
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© 2025 Khaled Al Hashemi. All rights reserved. | Riyadh, Saudi Arabia